Wondering why you haven’t seen us on social media much lately? It’s because we were buried under piles of work! Thanks so much to all our awesome customers for keeping us busy, we appreciate you!
We love the updated branding on Bernard Watch’s new business cards and envelopes! For the business cards they went with a sleek suede laminate finish that really shows off their understated color palette. You have to feel it in person to get the full effect, but it adds a subtle touch of luxury. If you think your business cards might benefit from some silky suede lamination, come by the shop and we’ll show you some samples!
Hey guys, we’d like to introduce our new customer care specialist, Sarah! She’s an artist, metal sculptor, and data master and we’re so glad to have her on the team. She’ll be in touch with you when your orders are ready, so be sure to give her a warm welcome!
Artists of Austin rejoice! Global Printing is here to make sure your work leaves a stunning impression on everyone you meet. If you want to be successful in the art scene, great work alone just isn’t enough. You’ll need consistent branding with an original look, excellent print quality that does justice to your art, and a few good connections. We don’t have any gallery connections, but we do have top of the line equipment and attention to detail, and designers on staff to help you brand your work. Check out some of these cool business card designs and get inspired- we can start on yours today! Contact us with your ideas!
At Global Printing, we are very community focused and love to make a difference whenever we can. That’s why all non profit organizations receive 20% off our already competitive pricing. We understand that budgets are often far too tight when you’re working for a good cause, so we’ve been known to arrange special pricing for specific items you order a lot of. And don’t sweat those deadlines barreling your way, we are pros at accommodating quick turnarounds whenever possible. We take our partnerships seriously, so we’ll even help amplify your message and promote your events online, just say the word!
Do you or someone you know work with a local non-profit? Earn some brownie points at work and help us grow by referring your organization to us! To show our appreciation, we’ll grant you 30% off your next personal order!*
*Some conditions and restrictions apply, contact us for details
and more!
Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise.
This collection of small business advertising ideas presents both the tried and true and some you may not have tried yet – advertising ideas for your small business to effectively reach your target market and attract new customers.
1. Direct mail.
Direct mail can be very effective business advertising – and is much more favorably received than other direct marketing media, such as email or telemarketing. And even if you don’t have a mailing list, you can still geographically target your mail. Here’s an example of a sales letter to customers that will get results and how to write one. You’ll also want to read these 10 Tips for Maximizing Your Sales Letter Response.
Besides box ads and advertising inserts, local newspapers also often offer special advertising features showcasing particular businesses – all powerful business advertising opportunities. Don’t overlook special interest newspapers as an advertising idea if they exist in your area. They may be delivered to exactly the audience you want to reach.
3. Magazine advertising.
This advertising idea can be a very effective way of reaching a target market.
The trick is to choose the magazines or e-zines that best match the market you’re targeting.
4. The Yellow Pages.
Although use of the printed yellow pages is on the decline, there’s still a lot of people who use the yellow pages to find the businesses they’re looking for – and they won’t find you if your small business isn’t listed there.
Get the biggest printed yellow page ad you can afford; the more visibility the better. As a more modern alternative consider the online version.
5. Business cards.
Sure, they’re advertising. Every time you hand one out to a prospective client or customer, you’re advertising your small business. But why not take this advertising idea further and make your business card a marketing vehicle by making sure that it states the primary benefit your product or service offers the customer. You can even go a step further and magnetize your business card, increasing the chances of it being posted on someone’s fridge or other magnetized surface where it will be seen regularly rather than just being shoved in a drawer somewhere out of sight.
6. Joining professional/business organizations.
Every professional or business organization offers exclusive advertising opportunities for their members, ranging from free promotion on the organization’s website through special section newspaper advertising. And being a member can be good small business advertising in itself.
The reason you see so many vehicles emblazoned with advertising is that it works; vehicle advertising is very visible business advertising.
If you’re not ready for custom graphics or a magnet quad sign that sits atop your vehicle, go for a magnetic sign that you can take off when you want.
8. Sending promos with invoices.
Little advertising ideas can be powerful, too. If you’re sending out an invoice, why not take the opportunity to include some advertising? To draw new customers, try something such as a “bring-a-friend” promotion.
9. Cable TV advertising.
So you can’t afford to advertise your business during the Super Bowl. That doesn’t mean you have to miss out on the household reach of TV. Cable TV companies offer advertising ideas within the budget of small businesses, from advertising on the TV Guide Listings or Real Estate channels through running infomercials.
10. Radio advertising.
Another advertising idea you may not have thought of is radio advertising. Running ads on a local radio station can be both effective and relatively inexpensive.
11. Bench/bus stop advertising.
Looking to reach a mass audience? Then transit advertising may be for you. Contact your local transit company for information on bench, bus and shelter advertising possibilities.
12. Local website advertising.
More people are spending more time online than ever before. Cover all your small business advertising bases by ensuring that your business is listed on websites providing business information for your local area. Many municipalities, for instance, offer business listings on their websites. And make sure your business has its own website too.
One of the main reasons to participate in trade shows is to be seen and get known. While participating in big trade shows can be quite expensive, there are a lot of smaller opportunities that may work well for your business, from trade shows put on by local business associations through trade shows focused on particular industries. Before You Attend That Trade Show explains how to make the most of your trade show experience.
14. Email advertising.
If you already have an in-house mailing list or are able to develop one, email advertising can work for you. There are two truly great things about it; pretty well everyone has email nowadays and you can customize the email you send to target specific groups of customers or even individuals. Imagine how much better your return on investment could be when you can send the offer on food processors only to people who have previously expressed an interest in kitchen appliances.
15. Community involvement.
Visible, tangible involvement with your community is more than good PR; it’s also very effective small business advertising. So choose a charitable event or community association to get involved with and let yourself be seen as a business that cares.
16. Cross-promotion.
Joining forces with other businesses can greatly increase your advertising power and your marketing reach. Kare Anderson explains how this advertising idea works and how to jump-start your cross-promotion efforts in Attract More Customers through Cross-Promotion.
17. eBay listings.
eBay can be a fast and inexpensive way to make your potential customers aware of your products. When you list an item for auction, you’re also advertising your business to whoever views the listing. Get started selling successfully on eBay with 7 Tips for Selling on eBay.
18. Advertise on YouTube.
Did you know that people watch over 6 billion hours of video each month on YouTube – almost an hour for every person on Earth? Or that according to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network? If that’s the audience you’re trying to reach, YouTube advertising could be your best bet.
Organic reach on Facebook is dead – or at least, so seriously injured that it can’t do much to advance your brand anymore. But that doesn’t mean that reach is dead if you’re willing to pay for it, and Facebook’s ad targeting options are phenomenal. Facebook advertising is also one of the most inexpensive options on this list.
Will all of these nineteen advertising ideas work for your small business? No! But by choosing several of these advertising ideas and focusing on them, you’ll be able to grow your customer base much more quickly than you would by relying on word-of-mouth alone. Like any kind of marketing you do, of course, your business advertising will be most effective if you plan your advertising campaign and track your results.
Stickers are an affordable and fun way to promote your brand and decorate your stuff. We have a variety of materials available ranging from inexpensive paper stickers, to contour cut vinyl, and even weather and UV resistant outdoor labels. You tell us what you need, and we’ll make it happen! Decorate your car, cooler, or instrument case, and hand them out to all your friends/customers/fans! We’ve compiled some inspiration below to get your gears turning- contact us with your ideas when lightning strikes!
Hand fans are both functional and a nice keepsake for your guests after the event. Choose from a variety of shapes, sizes, and materials to create a custom look that’s all your own! Contact us for pricing and design!
We had the pleasure of printing the banners, programs, and signage for this weekend’s Austin Spelling Bee, hosted by the West Austin Chamber of Commerce. It takes place Sunday, March 25th, from 1 – 3pm at the Topfer Auditorium. Come out and support the local kiddos as they sweat and spell the afternoon away! Pictured below is our fearless leader Chris with the pop-up banner we donated for the event. You may be surprised to know that all Global Printing employees must undergo rigorous training to perfect their posing and showcasing abilities, and Chris graduated top of his class. The man is a work of art, just like this awesome sponsor banner! We’ll see you at the spelling bee!
Read more about the event here.
Are you a photography professional, or perhaps a passionate hobbyist? When was the last time you spruced up your presentation of your work? Branding is so important when it comes to making yourself memorable and hireable, and a unique and beautiful business card is a great way to be sure you stick in people’s minds. Here we’ve compiled some awesome designs we think would make a great impression for a photographers. Have us re-create one for you, or use them as inspiration for your own idea! Contact us for pricing!
