As American Heart Association gears up for their Austin Heart Walk, we are printing lots of goodies for participants! Pictured are embroidered baseball caps, as well shoelaces printed with their logo. That’s right, we print shoelaces! These promotional items are great for anyone wanting to market to fitness and sports fans. Don’t underestimate the power of functional promo items that your audience will use again and again, generating free advertising for you each time. It’s a great investment! Got some ideas about promotional products your customer base would love? Drop us a line, and we’ll get you some pricing!
Chris, our resident hat model, shows of this lovely piece we created for AHA.
As a business owner or marketing specialist, creating a mailing campaign can become overwhelming. You have to identify your ideal customers, decide on a message that will appeal to them, write your copy, create your designs, pay to print mailers, then redesign your mailer to meet the Post Office regulations after your original mailer is rejected, reprint, address, and stamp all eleventy jillion mailers you printed… Who has time for that!? Let us do all the hard stuff, we do it all day long! Whether you have designs already prepared, or you would like to work with our team to create the perfect mailer, your job ends there. We’ll print, address, stamp and mail everything for you! We can also help you decide whether your needs would best be met by a mailing list, or an Every Door Direct Mail Campaign. Remember, your success is our goal! Contact us today to learn more about sending mailing campaigns with Global and lets grow our businesses together!
These postcards are from a recent mailing campaign we completed for our friends at Tru-Skin Dermatology
At just $5 per square foot, our 13oz scrim vinyl is one of the most affordable materials in our large format repertoire. You get vibrant prints on a durable outdoor quality material printed with fade resistant UV cured inks. Our design team can even create the design for you! Simple or splashy, we’ve got you covered! Drop us a line today!
We just finished this custom window graphic application for our friends at 9 Round Boxing, and now their space is really standing out! The photo on the right window is actually perforated vinyl, so even though it looks vibrant and opaque from outside, people inside can still see out of the window. It does provide some filtering of the sun though, which is great for energy management and glare reduction. In addition to the photo graphic, we also did all the contour cut lettering, and installed ourselves. Tasteful, eye catching window graphics are one of the best ways to raise the perceived value and professionalism of your space, and spread your message to potential customers before they even come inside. Don’t skimp on your storefront! Do you have some windows that could use some sprucing? Drop us a line and get your custom quote!
With Fourth of July fast approaching, we wanted to show off this beautiful red white and blue pop up banner we made for Jose Robles at Capital Integrity Group. This banner is printed on an all new and extra durable blackout material that has more of a canvas feel than our standard polyester banner inserts. It’s great for outdoor displays where you don’t want the sunshine to make your banner translucent and obscure your message. Get prepared for your next event and contact us today about making a custom pop up banner of your own!
We printed these beautiful coasters for the Fairmont, which feature their logo with a special cocktail recipe on the back. This is a great example of adding functionality to an already useful item, increasing the value of the item and the likelihood that it will be saved as a keepsake! These coasters now serve as a home for each guest’s beverage, surface protector, advertising for the business, and recipe card all in one. Gotta love that! We print small quantity coaster orders in house, so turnaround time is only 2-3 business days. Larger orders are available with about 2 weeks notice, and with significant quantity discounts. Contact us about custom coasters for your event today!
We recently designed and printed these bifold flyers for our client Ricardo Franco to showcase his latest property for sale, and they are flying like hotcakes! Check out this lovely Round Rock property for yourself here. Our rates for design time are only $60/hour ($1/minute), so what are you waiting for? Have us create some beautiful and professional marketing materials for you today! A few well placed flyers may be the only thing standing between you and your next small fortune!
We recently created these custom reflective decals for Robert, owner of Sun Shades vehicle customization shop. He loved the results and is planning to do his trailer and store front next! Thanks for the business Robert, it’s always a pleasure! Be sure to see him for your window tinting, car audio, and security system needs.
Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise.
This collection of small business advertising ideas presents both the tried and true and some you may not have tried yet – advertising ideas for your small business to effectively reach your target market and attract new customers.
Direct mail can be very effective business advertising – and is much more favorably received than other direct marketing media, such as email or telemarketing. And even if you don’t have a mailing list, you can still geographically target your mail. Here’s an example of a sales letter to customers that will get results and how to write one. You’ll also want to read these 10 Tips for Maximizing Your Sales Letter Response.
Besides box ads and advertising inserts, local newspapers also often offer special advertising features showcasing particular businesses – all powerful business advertising opportunities. Don’t overlook special interest newspapers as an advertising idea if they exist in your area. They may be delivered to exactly the audience you want to reach.
3. Magazine advertising.
This advertising idea can be a very effective way of reaching a target market.
The trick is to choose the magazines or e-zines that best match the market you’re targeting.
4. The Yellow Pages.
Although use of the printed yellow pages is on the decline, there’s still a lot of people who use the yellow pages to find the businesses they’re looking for – and they won’t find you if your small business isn’t listed there.
Get the biggest printed yellow page ad you can afford; the more visibility the better. As a more modern alternative consider the online version.
Sure, they’re advertising. Every time you hand one out to a prospective client or customer, you’re advertising your small business. But why not take this advertising idea further and make your business card a marketing vehicle by making sure that it states the primary benefit your product or service offers the customer. You can even go a step further and magnetize your business card, increasing the chances of it being posted on someone’s fridge or other magnetized surface where it will be seen regularly rather than just being shoved in a drawer somewhere out of sight.
6. Joining professional/business organizations.
Every professional or business organization offers exclusive advertising opportunities for their members, ranging from free promotion on the organization’s website through special section newspaper advertising. And being a member can be good small business advertising in itself.
Little advertising ideas can be powerful, too. If you’re sending out an invoice, why not take the opportunity to include some advertising? To draw new customers, try something such as a “bring-a-friend” promotion.
9. Cable TV advertising.
So you can’t afford to advertise your business during the Super Bowl. That doesn’t mean you have to miss out on the household reach of TV. Cable TV companies offer advertising ideas within the budget of small businesses, from advertising on the TV Guide Listings or Real Estate channels through running infomercials.
10. Radio advertising.
Another advertising idea you may not have thought of is radio advertising. Running ads on a local radio station can be both effective and relatively inexpensive.
Looking to reach a mass audience? Then transit advertising may be for you. Contact your local transit company for information on bench, bus and shelter advertising possibilities.
12. Local website advertising.
More people are spending more time online than ever before. Cover all your small business advertising bases by ensuring that your business is listed on websites providing business information for your local area. Many municipalities, for instance, offer business listings on their websites. And make sure your business has its own website too.
One of the main reasons to participate in trade shows is to be seen and get known. While participating in big trade shows can be quite expensive, there are a lot of smaller opportunities that may work well for your business, from trade shows put on by local business associations through trade shows focused on particular industries. Before You Attend That Trade Show explains how to make the most of your trade show experience.
14. Email advertising.
If you already have an in-house mailing list or are able to develop one, email advertising can work for you. There are two truly great things about it; pretty well everyone has email nowadays and you can customize the email you send to target specific groups of customers or even individuals. Imagine how much better your return on investment could be when you can send the offer on food processors only to people who have previously expressed an interest in kitchen appliances.
Joining forces with other businesses can greatly increase your advertising power and your marketing reach. Kare Anderson explains how this advertising idea works and how to jump-start your cross-promotion efforts in Attract More Customers through Cross-Promotion.
17. eBay listings.
eBay can be a fast and inexpensive way to make your potential customers aware of your products. When you list an item for auction, you’re also advertising your business to whoever views the listing. Get started selling successfully on eBay with 7 Tips for Selling on eBay.
Did you know that people watch over 6 billion hours of video each month on YouTube – almost an hour for every person on Earth? Or that according to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network? If that’s the audience you’re trying to reach, YouTube advertising could be your best bet.
Organic reach on Facebook is dead – or at least, so seriously injured that it can’t do much to advance your brand anymore. But that doesn’t mean that reach is dead if you’re willing to pay for it, and Facebook’s ad targeting options are phenomenal. Facebook advertising is also one of the most inexpensive options on this list.
Learn What Works
Will all of these nineteen advertising ideas work for your small business? No! But by choosing several of these advertising ideas and focusing on them, you’ll be able to grow your customer base much more quickly than you would by relying on word-of-mouth alone. Like any kind of marketing you do, of course, your business advertising will be most effective if you plan your advertising campaign and track your results.
Stickers are an affordable and fun way to promote your brand and decorate your stuff. We have a variety of materials available ranging from inexpensive paper stickers, to contour cut vinyl, and even weather and UV resistant outdoor labels. You tell us what you need, and we’ll make it happen! Decorate your car, cooler, or instrument case, and hand them out to all your friends/customers/fans! We’ve compiled some inspiration below to get your gears turning- contact us with your ideas when lightning strikes!
